Advance Auto Parts Increases Revenue with Targeted Sitewide, Loyalty and Rebates Promotions

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Challenge

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Advance Auto Parts (“AAP”), a global leader in the auto parts industry, championed a major site initiative to increase conversion and revenue for its growing online audience. A central part of AAP’s initiative focused on improvements to the digital shopping experience by leveraging more centralized locations to publish targeted promotions . AAP marketing, rebates and loyalty teams operated in silos with respect to promotions management, and suffered from inefficient and costly internal manual processes and resources to manage promotions.

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Solution

[/tatsu_text][/tatsu_inner_column][tatsu_inner_column bg_color= \”\” bg_image= \”\” bg_repeat= \”no-repeat\” bg_attachment= \”scroll\” bg_position= \”top left\” bg_size= \”cover\” padding= \'{\”d\”:\”0px 0px 0px 0px\”}\’ margin= \'{\”d\”:\”0px 0px 50px 0px\”}\’ border_radius= \”0px\” border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”0px 0px 0px 0px\”}\’ border_color= \”\” bg_video_mp4_src= \”\” bg_video_ogg_src= \”\” bg_video_webm_src= \”\” overlay_blend_mode= \”normal\” overlay_color= \”\” animate_overlay= \”none\” link_overlay= \”\” vertical_align= \”none\” offset= \'{\”d\”:\”0px 0px\”}\’ column_parallax= \”0\” column_width= \'{\”d\”:33.33,\”l\”:33.33,\”t\”:33.33,\”m\”:100}\’ column_mobile_spacing= \”0\” col_id= \”\” column_class= \”\” box_shadow_custom= \”0px 0px 0px 0px rgba(0,0,0,0)\” overflow= \”\” hide_in= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” layout= \”1/3\” gutter= \”no\” key= \”8DgDyBIQjX\”][tatsu_text bg_color= \”\” color= \”\” max_width= \'{\”d\”:\”100\”}\’ wrap_alignment= \”center\” text_alignment= \'{\”d\”:\”left\”}\’ margin= \'{\”d\”:\”0px 0px 30px 0px\”}\’ box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” padding= \'{\”d\”:\”0px 0px 0px 0px\”}\’ border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”0px 0px 0px 0px\”}\’ border_color= \”\” border_radius= \”0px\” text_typography= \'{\”d\”:\”\”}\’ hide_in= \”\” css_id= \”\” css_classes= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” key= \”wAoLo_no8\”]

[/tatsu_text][/tatsu_inner_column][/tatsu_inner_row][/tatsu_column][/tatsu_row][/tatsu_section][tatsu_section bg_color= \”\” bg_image= \”\” bg_repeat= \”no-repeat\” bg_attachment= \'{\”d\”:\”scroll\”}\’ bg_position= \'{\”d\”:\”top left\”}\’ bg_size= \'{\”d\”:\”cover\”}\’ bg_animation= \”none\” padding= \'{\”d\”:\”0px 0px 0px 0px\”}\’ margin= \'{\”d\”:\”0px 0px 0px 0px\”}\’ bg_video_mp4_src= \”\” bg_video_ogg_src= \”\” bg_video_webm_src= \”\” overlay_color= \”\” overlay_blend_mode= \”normal\” section_height_type= \”auto\” custom_height= \'{\”d\”:\”\”}\’ vertical_align= \”center\” top_divider= \”none\” top_divider_zindex= \”9999\” bottom_divider_zindex= \”9999\” bottom_divider= \”none\” top_divider_height= \'{\”d\”:\”100\”}\’ top_divider_position= \”above\” bottom_divider_height= \'{\”d\”:\”100\”}\’ bottom_divider_position= \”below\” top_divider_color= \”#ffffff\” bottom_divider_color= \”#ffffff\” invert_top_divider= \”0\” invert_bottom_divider= \”0\” flip_top_divider= \”0\” flip_bottom_divider= \”0\” section_id= \”\” section_class= \”\” section_title= \”\” offset_value= \”0px\” full_screen_header_scheme= \”background–dark\” overflow= \”\” z_index= \”0\” hide_in= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”\”}\’ border_color= \”\” border_radius= \”\” box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” key= \”5KavU6jeke\”][tatsu_row full_width= \”0\” bg_color= \”\” border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”\”}\’ border_color= \”\” no_margin_bottom= \”0\” equal_height_columns= \”0\” gutter= \”medium\” column_spacing= \”px\” fullscreen_cols= \”0\” swap_cols= \”0\” padding= \'{\”d\”:\”0px 0px 0px 0px\”}\’ margin= \'{\”d\”:\”0px 0px\”}\’ row_id= \”\” row_class= \”\” box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” border_radius= \”0\” hide_in= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” layout= \”1/1\” key= \”N3AewQPXtv\”][tatsu_column bg_color= \”\” bg_image= \”\” bg_repeat= \”no-repeat\” bg_attachment= \”scroll\” bg_position= \'{\”d\”:\”top left\”}\’ bg_size= \'{\”d\”:\”cover\”}\’ padding= \'{\”d\”:\”0px 0px 0px 0px\”}\’ margin= \'{\”d\”:\”\”}\’ border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”\”}\’ border_color= \”\” border_radius= \”0\” box_shadow_custom= \”0px 0px 0px 0px rgba(0,0,0,0)\” bg_video_mp4_src= \”\” bg_video_ogg_src= \”\” bg_video_webm_src= \”\” overlay_color= \”\” overlay_blend_mode= \”normal\” animate_overlay= \”none\” link_overlay= \”\” vertical_align= \”none\” sticky= \”0\” offset= \'{\”d\”:\”0px 0px\”}\’ column_parallax= \”0\” column_width= \'{\”d\”:100,\”l\”:100,\”t\”:100,\”m\”:100}\’ column_mobile_spacing= \”0\” image_hover_effect= \”none\” column_hover_effect= \”none\” hover_box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” overflow= \”\” col_id= \”\” column_class= \”\” top_divider= \”none\” top_divider_height= \'{\”d\”:\”100\”,\”m\”:\”0\”}\’ top_divider_color= \”#ffffff\” flip_top_divider= \”0\” top_divider_zindex= \”9999\” bottom_divider= \”none\” bottom_divider_height= \'{\”d\”:\”100\”,\”m\”:\”0\”}\’ bottom_divider_color= \”#ffffff\” flip_bottom_divider= \”0\” bottom_divider_zindex= \”9999\” left_divider= \”none\” left_divider_width= \'{\”d\”:\”50\”,\”m\”:\”0\”}\’ left_divider_color= \”#ffffff\” invert_left_divider= \”0\” left_divider_zindex= \”9999\” right_divider= \”none\” right_divider_width= \'{\”d\”:\”50\”,\”m\”:\”0\”}\’ right_divider_color= \”#ffffff\” invert_right_divider= \”0\” right_divider_zindex= \”9999\” z_index= \”0\” hide_in= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” layout= \”1/1\” key= \”YWzE1AGOK\”][tatsu_multi_layer_images lazy_load= \”0\” placeholder_bg= \”\” hide_in= \”\” css_id= \”\” css_classes= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” padding= \'{\”d\”:\”\”}\’ margin= \'{\”d\”:\”\”}\’ border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”\”}\’ border_color= \”\” border_radius= \”\” box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” key= \”BkWmt3DSI5\”][tatsu_multi_layer_image image= \”https://thrivecommerce.com/wp-content/uploads/2020/10/AAP-smart-pages.png\” shadow_type= \”box\” box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” drop_shadow= \”drop-shadow(0px 0px 0px rgba(0,0,0,0))\” offset= \'{\”d\”:\”0px 0px\”}\’ max_width= \'{\”d\”:100}\’ alignment= \”none\” image_overflow= \”0\” width= \'{\”d\”:\”100%\”}\’ placeholder_bg= \”\” stack_order= \”1\” id= \”731\” hide_in= \”\” css_id= \”\” css_classes= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” padding= \'{\”d\”:\”\”}\’ margin= \'{\”d\”:\”\”}\’ border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”\”}\’ border_color= \”\” border_radius= \”\” key= \”S1XK2wSU9\”][/tatsu_multi_layer_image][/tatsu_multi_layer_images][/tatsu_column][/tatsu_row][/tatsu_section][tatsu_section bg_color= \”\” bg_image= \”\” bg_repeat= \”no-repeat\” bg_attachment= \'{\”d\”:\”scroll\”}\’ bg_position= \'{\”d\”:\”top left\”}\’ bg_size= \'{\”d\”:\”cover\”}\’ bg_animation= \”none\” padding= \'{\”d\”:\”0px 0px 0px 0px\”}\’ margin= \'{\”d\”:\”30px 0px 0px 0px\”}\’ bg_video_mp4_src= \”\” bg_video_ogg_src= \”\” bg_video_webm_src= \”\” overlay_color= \”\” overlay_blend_mode= \”normal\” section_height_type= \”auto\” custom_height= \'{\”d\”:\”\”}\’ vertical_align= \”center\” top_divider= \”none\” top_divider_zindex= \”9999\” bottom_divider_zindex= \”9999\” bottom_divider= \”none\” top_divider_height= \'{\”d\”:\”100\”}\’ top_divider_position= \”above\” bottom_divider_height= \'{\”d\”:\”100\”}\’ bottom_divider_position= \”below\” top_divider_color= \”#ffffff\” bottom_divider_color= \”#ffffff\” invert_top_divider= \”0\” invert_bottom_divider= \”0\” flip_top_divider= \”0\” flip_bottom_divider= \”0\” section_id= \”\” section_class= \”\” section_title= \”\” offset_value= \”0px\” full_screen_header_scheme= \”background–dark\” overflow= \”\” z_index= \”0\” hide_in= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”\”}\’ border_color= \”\” border_radius= \”\” box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” key= \”KwSCm2YLMB\”][tatsu_row full_width= \”0\” bg_color= \”\” border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”\”}\’ border_color= \”\” no_margin_bottom= \”0\” equal_height_columns= \”0\” gutter= \”tiny\” column_spacing= \”px\” fullscreen_cols= \”0\” swap_cols= \”0\” padding= \'{\”d\”:\”0px 0px 0px 0px\”}\’ margin= \'{\”d\”:\”0px 0px\”}\’ row_id= \”\” row_class= \”\” box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” border_radius= \”0\” hide_in= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” layout= \”1/3+1/3+1/3\” key= \”DwUNK9Y5yq\”][tatsu_column bg_color= \”\” bg_image= \”\” bg_repeat= \”no-repeat\” bg_attachment= \”scroll\” bg_position= \'{\”d\”:\”top left\”}\’ bg_size= \'{\”d\”:\”cover\”}\’ padding= \'{\”d\”:\”0px 0px 0px 0px\”}\’ margin= \'{\”d\”:\”0px 0 0 0\”}\’ border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”\”}\’ border_color= \”\” border_radius= \”0\” box_shadow_custom= \”0px 0px 0px 0px rgba(0,0,0,0)\” bg_video_mp4_src= \”\” bg_video_ogg_src= \”\” bg_video_webm_src= \”\” overlay_color= \”\” overlay_blend_mode= \”normal\” animate_overlay= \”none\” link_overlay= \”\” vertical_align= \”none\” sticky= \”0\” offset= \'{\”d\”:\”0px 0px\”}\’ column_parallax= \”0\” column_width= \'{\”d\”:33.32,\”l\”:33.33,\”t\”:33.33,\”m\”:100}\’ column_mobile_spacing= \”0\” image_hover_effect= \”none\” column_hover_effect= \”none\” hover_box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” overflow= \”\” col_id= \”\” column_class= \”\” top_divider= \”none\” top_divider_height= \'{\”d\”:\”100\”,\”m\”:\”0\”}\’ top_divider_color= \”#ffffff\” flip_top_divider= \”0\” top_divider_zindex= \”9999\” bottom_divider= \”none\” bottom_divider_height= \'{\”d\”:\”100\”,\”m\”:\”0\”}\’ bottom_divider_color= \”#ffffff\” flip_bottom_divider= \”0\” bottom_divider_zindex= \”9999\” left_divider= \”none\” left_divider_width= \'{\”d\”:\”50\”,\”m\”:\”0\”}\’ left_divider_color= \”#ffffff\” invert_left_divider= \”0\” left_divider_zindex= \”9999\” right_divider= \”none\” right_divider_width= \'{\”d\”:\”50\”,\”m\”:\”0\”}\’ right_divider_color= \”#ffffff\” invert_right_divider= \”0\” right_divider_zindex= \”9999\” z_index= \”0\” hide_in= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” layout= \”1/3\” gutter= \”tiny\” key= \”PipVIyu0j\”][tatsu_text bg_color= \”\” color= \”\” max_width= \'{\”d\”:\”100\”}\’ wrap_alignment= \”center\” text_alignment= \'{\”d\”:\”left\”}\’ margin= \'{\”d\”:\”0px 0px 0px 0px\”}\’ box_shadow= \”0px 0px 0px 0px rgba(0,0,0,0)\” padding= \'{\”d\”:\”0px 0px 0px 0px\”}\’ border_style= \'{\”d\”:\”solid\”,\”l\”:\”solid\”,\”t\”:\”solid\”,\”m\”:\”solid\”}\’ border= \'{\”d\”:\”0px 0px 0px 0px\”}\’ border_color= \”\” border_radius= \”0px\” text_typography= \'{\”d\”:\”\”}\’ hide_in= \”\” css_id= \”\” css_classes= \”\” animate= \”1\” animation_type= \”none\” animation_delay= \”0\” animation_duration= \”300\” key= \”g27EWxpxQ\”]

Optimize Promotions Marketing

To drive relevant traffic to these new Promotions Centers on the AAP site, AAP’s merchandising, social, email, loyalty, and rebates teams all supported the new enhanced digital marketing

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Launch Targeted Promotions

To showcase sitewide promotions, rebates, and loyalty offers

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Simplify Promotions Management

To improve internal communications and avoid inefficient graphics design and IT resources, AAP leveraged Thrive’s Admin Dashboard to easily schedule & publish targeted offers across the website

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“Thrive’s Smart Pages has saved us time and internal resources to quickly and easily launch any type of offer to our sitewide, loyalty and rebates audiences, which has proven to be a highly effective strategy in our larger effort to increase conversion and shopper spending.”

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Want to see the full results? Download the complete story.

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